The global GREEN AWARDS™ 2010 is pleased to announce the shortlist of the most creative and sustainable communications campaigns across 16 categories. Winners will be announced at the gala Awards ceremony on 2nd December 2010 at the Natural History Museum, London.
After an intense judging session across different continents, the GREEN AWARDS judging panel has agreed on the shortlist for the best global sustainability communications campaigns. Judging was based on the criteria of creativity, innovation and effectiveness of the communication campaign and media vehicles employed. The shortlisted work is the judges pick for the best global campaigns communicating sustainability.
This year, the Awards succeeded in the endeavour to be global as entries poured in from every part of the world. The range of issues covered and quality of work found much appreciation within the judging panel and provided many avenues for debate and discussion. Shortlisted entries move beyond the UK, and include entries from USA, Romania, India, China, Greece, Sweden, UAE, South Korea and South Africa.
The global aspect of the Awards made it both an interesting and challenging task for the judges. While the entries presented the judges with a global panorama of sustainability communications, they also had to understand diverse cultures in judging entries. Furthermore, they also had to take into account audience votes for the ‘Best Green Mobile Apps and Technologies’ category, a first for the GREEN AWARDS. Public voting was enabled through the Green Awards mobile website, which enabled viewers to experience and vote for their favourite ‘green’ mobile apps.
Commenting on the judging benchmarks, Guy Hayward, CEO, JWT said: “First and foremost green marketing should start with effective marketing. The complexities of ethical messaging are a challenge, but a challenge that so many companies have risen to. For many brands green is no longer just an extra tick in the good causes box, it forms the very core of their marketing which can only be a good thing.”
The global GREEN AWARDS™ 2010 winners will be announced at a gala ceremony at the Natural History Museum in South Kensington, London. The event will be held on 2nd December 2010, hosted by green entrepreneur Jo Wood and designer Wayne Hemingway MBE.
For further details and to view shortlisted work, visit www.greenawards.com. For more information and ticket sales please e-mail info@greenawards.co.uk or call +44 (0) 20 7939 3958.
No comments:
Post a Comment